Than Just a Pay Per Click Advertising
As a leading PPC marketing agency and a google ads agency, we often meet clients who are unhappy with their current paid search marketing performance and are looking to improve the overall efficiency of their account.
Drive the right traffic with PPC
Pay per click marketing has the potential to attract highly relevant visitors to your website, helping you to boost sales and generate more leads. Paid search is very different to organic search, although you appear in the search engine results page for searched terms, unlike organic search, Google pay per click campaigns, and Bing paid campaigns require the user to click on your ads (usually at the top and bottom of the SERP).
Achieving a profitable campaign can be challenging and time-consuming, requiring you to manage keyword bids and targeting whilst also reducing your overall spend.
When competition is fierce you have to stay ahead of a steep learning curve and your competitors, an experienced PPC advertising agency is the answer to help you get the most out of paid search tools.
PPC Management services – more profitable campaigns for your business
Our paid search management techniques can help you to reach your target audience at every stage of the conversion journey, presenting them with engaging messaging throughout each step. By tracking all aspects of your campaign, we refine the messaging and optimize key elements to improve return on investment (ROI).
Want to know how we can help improve your website’s organic search performance? Contact us today.
Our pay per click management services
From understanding your business’ USPs, to creating relevant text ads and landing pages, as part of our paid search services, our paid search marketing specialists here at Coast can provide:
Pay Per Click Keyword research & targeting
We use various PPC keyword research tools to identify the best keywords to bid on to ensure your campaign drives suitable traffic and generates positive ROI. We’ll also create unique audience targeting lists within Google Ads based on factors like interests, demographics and location. We also build up a list of negative keywords to help further improve your ROI. This also stops your budget being spent on irrelevant traffic.
Automatic bidding strategies
We’ll test automated bidding strategies across your new and existing campaigns on Google Ads and Bing ads to help you maximize your return and efficiently achieve your set goals. The main automated strategies we can utilize are:
This automated bidding strategy allows you to bid, based on a target return on spend to help you increase revenue at set ROAS. This makes it ideal for clients who are able to track revenue online and whose goals are to increase revenue while reducing cost.
This strategy will help you generate as many leads as possible at a set cost-per-conversion (CPA). The average CPA that you set will determine how many leads you’re eligible to receive. For example, setting this too low may restrict performance and how often your ads can show.
The maximize clicks bid strategy will produce as many clicks as possible within your budget. This is ideal for clients with the goal of driving high volumes of traffic to the website using paid search.
Maximizing conversions works best for advertisers with campaigns that are limited by budget, as this will work using historical account data to get you as many leads as possible within your budget.
Google Ads management
Having a badly structured Google Ads account not only affects your quality score and cost per click, it also makes it harder for multiple people to work across the account. We can set up your first Google Ads campaign, organize your existing google AdWords account and manage day-to-day bids, budgets and general tasks.
Variety is key when it comes to paid ad creation, so we will always make sure that there are a mix of Google ads in each group. We identify key opportunities and craft engaging ad copy that will appeal to your target audience.
Landing page creation
Our design and development team work closely with our team of google ads specialists to create, test, and optimize landing pages that will successfully capture web traffic to drive leads and conversions. We can make these from within your CMS or by using tools like Unbounded.
Testing & refinement
Google advertising is essentially all about testing and fine-tuning your campaigns. These tests can include adding new keywords, match types, locations, audiences and more. We can schedule A/B tests for ad copy, or set up ‘experiment’ campaigns to test bigger changes such as bid strategies. This enables us to achieve measurable test results and build new campaigns.
Reporting & analysis
We provide comprehensive, detailed and fully customizable reports that keep you up-to-date with the progression and results of your PPC campaigns. Depending on your preference, these can be generated on a weekly, bi-weekly, monthly or quarterly basis.
Google Grants for non-profits
We help charities and non-profit organizations with Google Ad Grant management services to support their causes.
Take a look at one of our previous success stories where we saw remarkable results in just 2 weeks after the implementation of a Google Charity Grant:
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